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Templates lay the foundation for your video - they control the font, colours and style of the video. In essence, the template is the theme of the video you're trying to create.
Different videos require a different touch - what may work for a video on one topic may not match the topic of your next video, so it's good to have a series templates for different occasions.
Currently, there are over 50 templates ready to use in Content Samurai. You also have the option to tweak an existing template or create your own.
Check out this article for steps on how you can create your own template!