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SEOT is an estimate of how much traffic there is for a keyword that you're analyzing in the Keyword Research module, and it's one of the 4 crucially important filter values that allow you to find Golden Rules keywords.
SEOT is measured using the maximum number of potential daily clicks that the #1 ranked webpage for a specific keyword could receive. This is calculated as 42% of daily searches, and is sourced from the Bing Keyword Planner.
It's important to remember that the SEOT value is calculated using exact-match - which is the only match type that the Bing Keyword Planner displays.
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