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The Majestic SEO competition metrics in the Keyword Research module are intended to provide better insight into the actual level of marketing competition for a keyword niche. You can read more about them in our blog post.
The competition measurements we already offer, including SEOC, SEOTC and SEOUC, are not going away in the short term. The new features are being offered alongside these existing ones. You can still perform Keyword Research the same way you always have, or you can add these new columns to your matrix, or you can replace the original metrics entirely in your workflow if you decide they perform better for you.
These new metrics come from Majestic SEO, a company which offers a tremendous amount of data for online market research via their own large-scale web scanning network. For some time now we've used Majestic for backlink data and other information which is difficult or impossible to obtain from search engines directly, and they’ve recently introduced these new figures which we have been able to incorporate into the Keyword Research module.
This data offers more specific ways to determine how many sites out there are likely to be actively targeting - rather than just mentioning - a keyword. This insight can help you determine the true level of competition, rather than just going by the overall popularity of a term in the language.
The measures we’ve added are:
These numbers do not come directly from Google or Bing, but from Majestic SEO’s massive and independent index of the web (over 4,000,000,000,000 pages). It is being made available at no extra charge to you thanks to our agreement with Majestic SEO.
Our own tests show that these competitive indicators match up very well with Google (more closely than Bing’s data does, in fact) as well as with the estimates from human SEO experts.
Some notes about these numbers - they aren’t available for all keywords immediately. Since Majestic’s database is so large, the numbers cannot be compiled in real time as you’re asking for them. (even Google and Bing have to provide estimates for SEOC and related values, rather than offer live data for every search)
Fresh values for over a hundred million keywords are calculated on a regular basis and stored for quick retrieval. If one or more of the keywords in your list has not previously been queried by anyone, it’s added to a list on Majestic’s servers, and the numbers for that keyword should become available within 24-48 hours.
So if you see a “-” for a keyword, just come back in a day or two, click “Analyze Keywords” to re-run the analysis, and the numbers should appear.
Also, these data points only apply to the overall global internet, and are not yet available by countries or regions as the original SEOC/SEOTC/SEOUC numbers can be.
We are also introducing two preset filters - ‘Majestic Golden Rules’ and ‘Majestic Long Tail’ - which are intended to emulate the existing “Golden Rules” and “Long Tail” filters, but using data from Majestic rather than Bing.
You can always modify these filters and, if you like, create ones which use both sets of metrics, or any other combination that best fits your market and your strategy.
Read more about how Majestic data is also used in the SEO Competition module in this article!