Phrase Length - minimum and maximum number of words allowed in a keyword phrase
Add Permutations - adds every possible combination of words in the seed keyword to the keyword list
Positive Keywords - This option allows you to broadly filter the keyword list based on a keyword you wish to analyse, letting you quickly remove all keywords that DO NOT contain your positive keywords.
Negative Keywords - This option allows you to broadly filter the keyword list based on a keyword you do not wish to analyse, letting you quickly remove all keywords that DO contain your negative keywords.
ORGANIC SEO
Searches (Total Searches) - The daily number of people who search for a particular keyword
SEOT (SEO Traffic) - The maximum potential daily clicks that a #1 ranked site for this keyword term could potentially achieve. Indicator of potential traffic value of a keyword. This figure is directly proportional to the Searches value (calculated as 42% of Searches)
Trends - This icon links to a Google page which indicates monthly traffic trends for a particular keyword.
MAJESTIC COMPETITION
MSEOTC (Majestic Title Competition) - The number of pages in Majestic's index that mention all of the words in a keyword term in the title of the page
MSEOUC (Majestic URL Comp) - The number of pages in Majestic's index which mention all of the words in a keyword term in the URL of the page.
MSEOAC (Majestic Anchor Comp) - The number of pages in Majestic’s Index that contain the keyword term in the anchor text of an external, inbound link.
MSEODC (Majestic Domain Comp) - The number of pages in Majestic's index which mention all of the words in a keyword term in the Domain name of the page.
TAComp (Majestic Title & Anchor Comp) - The number of pages in Majestic’s Index that contain the keyword term in both the page title and in the anchor text of an external, inbound link.
BASIC COMPETITION
SEOC (SEO Competition) - The total number of webpages that mention a specific keyword term, in the same (phrase) word order, in Bing's index. This data is sourced from Bing.
SEOTC (SEO Title Competition) - The total number of webpages that mention all of the words in a keyword term in the title of the page.This data is sourced from Bing.
SEOLC/SEOLTC/SEOLUC - The local equivalent of SEOC, SEOTC and SEOUC. Shows the competition in the country selected in the project settings.
SEOTCR (SEO Title Competition to SEO Competition Ratio) - This is the ratio of SEOTC to SEOC. A low score can indicate weak competition in a market.
SEOUC (SEO URL Competition) - The total number of webpages that mention all of the words in a keyword term in the URL for the page. This data is sourced from Bing.
COMMERCIALITY
SEOV (SEO Value) - The total value of traffic a website ranked #1 in Google for the keyword could potentially achieve. SEOV = AWCPC x SEOT.
AWCPC (AdWords Cost Per Click) - An indication of what you might expect to pay to be the #1 ranked advertiser for a particular keyword in Google - indicates the market value of individual visitors in a market. AWCPC must be considered alongside the SEOT score for a keyword to be fully understood. AWCPC is used together with SEOT to give the SEOV score.
OTHER TERMS
Import - Allows you to import a custom list of keywords. This list must be specifically formatted, with each keyword or keyword phrase on a new line. The file imported can either be .txt (text file from Notepad), .xls (Microsoft Excel file) or .csv (Comma-Separated Value).
Export - This function allows you to export the information displayed for your Keyword Analysis into a .csv formatted file.
.csv file - A comma-separated values (CSV) file is a file type used to store tabled data. Each item in the table is separated by commas. This file can be opened using Microsoft Excel, Open Office and a number of other programs.
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