Glossary of Keyword Research Terms and Acronyms

Glossary of Keyword Research Terms and Acronyms

GENERATING KEYWORDS

  • Phrase Length - minimum and maximum number of words allowed in a keyword phrase
  • Add Permutations - adds every possible combination of words in the seed keyword to the keyword list
  • Positive Keywords - This option allows you to broadly filter the keyword list based on a keyword you wish to analyse, letting you quickly remove all keywords that DO NOT contain your positive keywords.
  • Negative Keywords - This option allows you to broadly filter the keyword list based on a keyword you do not wish to analyse, letting you quickly remove all keywords that DO contain your negative keywords.

 

ORGANIC SEO

  • Searches (Total Searches) - The daily number of people who search for a particular keyword
  • SEOT (SEO Traffic) - The maximum potential daily clicks that a #1 ranked site for this keyword term could potentially achieve. Indicator of potential traffic value of a keyword. This figure is directly proportional to the Searches value (calculated as 42% of Searches)
  • Trends - This icon links to a Google page which indicates monthly traffic trends for a particular keyword.

 

MAJESTIC COMPETITION

  • MSEOTC (Majestic Title Competition) - The number of pages in Majestic's index that mention all of the words in a keyword term in the title of the page
  • MSEOUC (Majestic URL Comp) - The number of pages in Majestic's index which mention all of the words in a keyword term in the URL of the page.
  • MSEOAC (Majestic Anchor Comp) - The number of pages in Majestic’s Index that contain the keyword term in the anchor text of an external, inbound link.
  • MSEODC (Majestic Domain Comp) - The number of pages in Majestic's index which mention all of the words in a keyword term in the Domain name of the page.
  • TAComp (Majestic Title & Anchor Comp) - The number of pages in Majestic’s Index that contain the keyword term in both the page title and in the anchor text of an external, inbound link.

 

BASIC COMPETITION

  • SEOC (SEO Competition) - The total number of webpages that mention a specific keyword term, in the same (phrase) word order, in Bing's index. This data is sourced from Bing.
  • SEOTC (SEO Title Competition) - The total number of webpages that mention all of the words in a keyword term in the title of the page.This data is sourced from Bing.
  • SEOLC/SEOLTC/SEOLUC - The local equivalent of SEOC, SEOTC and SEOUC. Shows the competition in the country selected in the project settings.
  • SEOTCR (SEO Title Competition to SEO Competition Ratio) - This is the ratio of SEOTC to SEOC.  A low score can indicate weak competition in a market.
  • SEOUC (SEO URL Competition) - The total number of webpages that mention all of the words in a keyword term in the URL for the page. This data is sourced from Bing.

 

COMMERCIALITY

  • SEOV (SEO Value) - The total value of traffic a website ranked #1 in Google for the keyword could potentially achieve. SEOV = AWCPC x SEOT.
  • AWCPC (AdWords Cost Per Click) - An indication of what you might expect to pay to be the #1 ranked advertiser for a particular keyword in Google - indicates the market value of individual visitors in a market. AWCPC must be considered alongside the SEOT score for a keyword to be fully understood. AWCPC is used together with SEOT to give the SEOV score.

 

OTHER TERMS    

  • Import - Allows you to import a custom list of keywords. This list must be specifically formatted, with each keyword or keyword phrase on a new line. The file imported can either be .txt (text file from Notepad), .xls (Microsoft Excel file) or .csv (Comma-Separated Value).
  • Export - This function allows you to export the information displayed for your Keyword Analysis into a .csv formatted file.
  • .csv file - A comma-separated values (CSV) file is a file type used to store tabled data. Each item in the table is separated by commas. This file can be opened using Microsoft Excel, Open Office and a number of other programs.

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